1996
The foundations of our Maison!
Where it all started: the Macaron de Riquewihr®
Not only is the coconut macaroon one of the most popular Bredele in Alsace, it was also the very first biscuit that our Maison served to its customers.
Baked in a traditional oven, it was easy to tell when these small, grooved domes were ready, as the delicious aromas of warm sugar and coconut drifted through the air. These comforting fragrances, full of nostalgic memories of Alsace funfairs, soon won the hearts, and tastebuds, of our customers. They become so well-loved that our customers started calling them Macarons de Riquewihr®, making this little biscuit a renowned speciality, making a name for the Maison in the art of biscuiterie.
In Riquewihr
Our very first production bakery
Back in the day, when our bakery was just a small 22m2 unit with a shop at 49 de la rue du Général de Gaulle, right in the heart of Riquewihr, our Founder, Jean-Marc Muller, hand-crafted and sold these sweet treats.
The growing success of our biscuits, not to mention our expanding range, meant that we had to pack up our biscuit production at 49 Rue du Général de Gaulle in Riquewihr, so that we could use the space solely for selling our products.
“COCO-LM” is born…
Our first brand name
It was our speciality, the Macaron de Riquewihr®, that led to our first name, “COCO-LM”. We took the main ingredient - COCOnut - and added on the initials of Mr. Loewert, a supporter of the Maison since its creation, and our Founder, Jean-Marc Muller to create the original identity for our company.
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1998
“Chocolate, Pistachio, Orange…”
The macaroon family is growing!
After the immense success of our Macarons de Riquewihr®, our biscuitiers started flexing their talent by developing countless versions of the biscuit. The first twists on the original recipe were Chocolate and Rum & Raisin, and these versions remain popular with our customers to this very day! As time passed, the range was constantly growing, offering new but equally as delicious flavours: pistachio, orange… This diversity was made possible by the recruitment of new pâtisserie and chocolaterie talents, as well as the use of emerging technologies which played a key role in facilitating how we create the uniform shape of our Macarons de Riquewihr®.
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“Inspired by family recipes”
Priceless treasure
Our Macarons de Riquewihr were soon joined by other specialities, such as soft and butter biscuit “Bredele”, which are made following traditional Alsace recipes, with inspiration drawn straight from family recipe books that have been passed on from generation to generation. To this day, all of these unique and precious recipe collections are cherished and stored with the utmost care.
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“Exclusive to our Maison”
Liabsti & Siess g’nuss !
Drawing on the endless source of inspiration from our region and traditions, our Maison created a brand new Bredele, combining a beautifully smooth almond dough with a candied lemon peel paste: the Lemon Liabsti was born! Very quickly, this little biscuit became a resounding success with not only our existing customers, who had already been won over by our first creations, but also with others who were looking for a delicious and elegant accompaniment for their tea or coffee.
This recipe evolved over time, being developed into several flavours —such as orange, mocha, walnut, hazelnut, almond, pistachio and chocolate— and came to be what we now know as our Liabsti and Siess G'nuss.
In Riquewihr
The adventure continues, back where it all began
Just two years after our Maison was created, Alsace locals had already developed such a taste for our bredele and other specialities that we opened a second store in Riquewihr.
Sat at the village’s main entry point, it’s the perfect counterpart to our original Riquewihr store, which can be found at the top of the main street.
As soon as arrive in Riquewihr, visitors are greeted with a warm welcome and the tempting sight of or specialities. As they continue strolling through the village, they then come across our first store, which has become a must-visit spot for foodies and fans of Alsace culture alike.
Whether you’re just venturing into Riquewihr or you’ve made your way to its highest point, everyone has the chance to discover our decadent, delicious world during their visit. This pair of locations reinforces our presence at the heart of the village, so we can share our expertise and passion with even more people.
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2001
In Colmar
Our new production Atelier and its store
The growing success of our biscuits, not to mention our expanding range, meant that we had to pack up our biscuit production at 49 Rue du Général de Gaulle in Riquewihr, so that we could use the space solely for selling our products.
Little over 5 years after our initial opening, in 2001, our Maison opened its first location in Colmar, in a much larger space, which is now our Atelier de Création, where we can both bake and sell all our specialities.
Online
Creation of our first store…
Our Maison was looking into how we could share our specialities with customers all over France and we found the perfect solution as the first version went live online. At a time when e-commerce was only just starting out in France, our Maison was at the leading edge of this evolution: foodies could already order and have our little pieces of Alsace delivered to their homes across the country. Now, we have customers across Europe and even further afield, around the globe!
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Fairs & events
Our very first food & drink shows
Our Maison is always proud to represent the art of Alsace biscuiterie and we’ve attended fairs and trade shows all around France, such as the Paris International Agricultural Show. These events aren't just wonderful opportunities for us to share our culinary heritage - they're also a fabulous chance to catch up with our Maison's regular customers!
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2003
In Colmar
At the foot of the Cathedral
When it came to choosing the perfect location for the Maison in Colmar, a spot at the foot of the Cathédrale de Colmar was one of the easiest choices we’ve made. Our Cathédrale store, sat right in the middle of the historic town centre, offers a perfect, lively location where locals and travellers alike can come together to discover delicious authenticity.
The Place de la Cathédrale square is surrounded by charming cobbled streets and perfectly reflects the warm welcome and authentic values that we want to share.
Two years after opening our Atelier store, this new location allowed us to offer our specialities and share the flavours that tell the story of our region with the true lifeblood of Colmar: the people. That was only the beginning: our Maison would soon continue full speed ahead with its decadent adventure, right at the heart of the city…
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2004
In Strasbourg
At the heart of “Petite France”
Strasbourg welcomed our first store in its Petite France district, just a stone’s throw from the Church of Saint-Thomas, in a historic setting with unique charm, between timbered houses and picturesque little streets… The Alsace spirit lends a certain magic to the air in this town that appears to have been plucked straight out of a fairytale.
With the ideal spot between Place Saint-Thomas and Place Gutenberg, our store invites locals and visitors alike to take a moment (or two) to stop and savour the singular flavour and charm of Strasbourg.
Our Saint-Thomas store’s team are always ready and waiting with a warm welcome, to share our finest Alsace recipes with the regulars from around the corner and travellers from afar alike, in the heart of the European capital.
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2005
In Obernai
Halfway between Strasbourg and Colmar
Nestled at the heart of the fortified town of Obernai, our La Petite Alsace store sits amidst a medieval setting, imbued with the authentic charm of our region.
A small town perched on the edge of the Vosges mountain range, easily to get to from Strasbourg and Colmar, Obernai promises the perfect balance: a lively and welcoming little city that is loved by locals and tourists alike, imbued with the warmth of its close community.
This makes Obernai the perfect city for those who love nothing more than strolling around, exploring a new place and soaking in its charms, stopping for an indulgent coffee break now and again… which is where our Maison comes in.
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In Colmar
A new, delicious chapter at the heart of the city
Our third store in Colmar is a delicious continuous of our story in this charming city that has such a special place in our hearts. Sat right at the heart of the one of the city centre’s most vibrant and lively streets, our store is set slightly off the beaten tourist track, where the pace is taken down a notch to let you really soak in the incredible ambiance of Colmar.
This unique setting gives our Boulangers store a very special atmosphere that is very dear to the Colmar locals, where they come to get their favourite biscuits and bredele.
Here, we offer our largest range of bredele, making this store the perfect spot for an indulgent break from exploring the city and discovering the diversity of our savoir-faire.
When we opened this store here, we wanted to create a location that slotted into local life, accompanying the quieter day-to-day moments without losing that precious connection to the city centre’s energy.
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2006
In Strasbourg
The story continues
Just a short wander from Strasbourg Cathedral, our Dôme store is the latest addition to our presence in the European capital.
Opening a second location in the city centre was a natural choice: this spot, right in the middle of some of the city’s most iconic cobbled streets, gives us the chance to shine the spotlight on our creations and make sure we’re there amongst any passing foodies who are yet to discover our delicious savoir-faire and seasoned lovers who need their fix of our Maison’s specialities.
With this store, we’re celebrating our Strasbourg roots in an area where heritage, elegance and indulgence are all served with an authentic Alsace flavour.
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2007
In Eguisheim
An obvious choice for our Maison
Right at the heart of one of France’s most beautiful villages, you’ll find our Château Saint-Léon store, nestled among the gorgeous cobbled streets lined with flowers, timbered houses and medieval ramparts.
The choice of Eguisheim came naturally to use: this village is imbued with the spirit of the Alsace region and its traditions, creating the perfect setting for showcasing and sharing the expertise and passion of Maison Alsacienne de Biscuiterie.
Our store beautifully fits in with the warm, welcoming atmosphere, giving tourists and locals the perfect spot to stop for a sweet treat and discover our creations in an authentic, simplistic space that matches the village’s rhythm.
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2009
“From Bredele to French pâtisserie, taking the Alsace crown”
Our Macarons
Reminiscent of another much-loved Alsace speciality, the Anisbredele, we ventured into the art of macaronage back in 2009 when we created our Macarons range.
With the same beautifully smooth shell and generous crown (or ruffle) as the Anisbredele, our Macarons were an instant success and to this day we’re constantly adding to the range, with unique flavours and a mastered technique that delight lovers of this iconic pâtisserie…
2010
“There's more to Easter than just chocolate…”
Shaking up traditions
Alsace is a region with a rich cultural heritage, built on popular, living traditions which have been passed on not only through its folklore, but also through its cuisine and its bakery and biscuiterie specialities. Easter celebrations have always been the perfect occasion for our Maison to bring together the art of biscuiterie and the art of chocolate. Here at Maison Alsacienne de Biscuiterie, we believe that it doesn't have to be a case of just one or the other when it comes to chocolate and biscuits.
Imagine a butter biscuit (an all-butter biscuit, of course) topped with a generous layer of praline and covered with a thin slab of chocolate decorated with an Easter animal… Within two years, this speciality became one of our Maison's bestsellers.
We take this alliance between the two delicious words of chocolate and biscuit and, year after year, we create new specialities that breathe new life into traditions and delight curious tastebuds…
2012
Coco-LM becomes the "Maison Alsacienne de Biscuiterie"
A new name
It was time for a change and COCO-LM became the Maison Alsacienne de Biscuiterie. We chose this name to really shine the spotlight on the origins of our recipes and the regional specialities that we produce.
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2013
“The perfect Kougelhopf theory…”
Exceptional science for exceptional tastes
Despite being an iconic Alsace delicacy, this brioche has sometimes been tarred with a bad reputation for having a dry texture. Now, our Maison couldn't let this wonderful brioche fall under the radar of foodies from Alsace and around the world, so we took on the challenge of creating a Kougelhopf into a soft, buttery brioche with flavours and textures so sumptuous that no-one could call it dry! Thanks to this considerable achievement from our Atelier teams, you can now enjoy a Kougelhopf as it should be, with every flavoursome, buttery and melt-in-the-mouth bite.
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2014
In Mulhouse
A special meeting point
Right next to the Place de la Réunion, our Henriette store is in one of the liveliest and most emblematic districts in Mulhouse. A resolutely modern city that hasn’t lost any of its attachment to its history and traditions, Mulhouse was awarded the title of Ville d’art et d’histoire (City of Art of History) back in 2008, recognising the rich heritage seen and felt in its streets and in its architecture.
It’s in this incredible setting, where the history and authenticity are felt in every step, that our Maison shares its own culinary heritage, inviting locals and visitors alike to discover our specialities in a space designed our indulgence and sharing.
Located at the Portes de Saint-Louis and de Bâle, this location is our most southern store in the Haut-Rhin region, making it a special meeting point for the cross-border region.
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In Colmar
At the heart of “Petite Venise”
On the Quai de la Poissonnerie, at the heart of one of Colmar’s most instagrammed districts, our Springerle welcomes visitors into the colourful, charming ambiance of Petite Venise.
In this fairytale setting, where timbered house fronts and cobbled streets lined with flowers tell the tale of the city, our store’s windows are full of tempting treats, beckoning passers-by to take an indulgent break.
Just a few years after the opening of our first location in Colmar, this new spot lets us share our savoir-faire closer to the city centre, meaning that we’re in the perfect place for those strolling around and soaking up the authentic charm of the city.
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2016
“A Macaron de Riquewihr for our 20th anniversary”
Our Maison turns 20 years old!
The team all came together to celebrate this anniversary with the creation of a Passionfruit Macaron de Riquewihr®, in a recipe that revisits a bestseller that is part of our Maison’s very essence: a concentrated piece of tradition, innovation and biscuiterie excellence…
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2019
In Metz
Our savoir-faire expands into Lorraine
It’s at the heart of a district where the architecture is steeped in history that we opened the doors to our Grand-Cerf store, nestled between Renaissance façades, overhanging balconies and castellated houses.
Opening this store marked a huge milestone for our Maison, as it's the first time that our biscuiterie magic has ventured beyond the borders of our home region, Alsace, ready to share our creations and introduce a larger audience to our culinary heritage.
We have proudly reinforced our presence in Metz and offer a warm welcome to all our customers, whether they’re locals or travelling from neighbouring regions, such as Luxembourg or Belgium.
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2021
In Ribeauvillé
At the heart of the Alsace vineyards
Opening our Ménétriers store marked the start of a new chapter for Maison Alsacienne de Biscuiterie.
Sat on the famous Route des Vins (also known as the Wine Route), this charming medieval town is nestled amidst rolling hills and vineyards, beckoning passers-by to come and discover its heritage.
What drew us to Ribeauvillé was its unique energy: a village that aligns with the rhythm of the seasons, traditional celebrations and popularity with tourists looking to explore the authentic flavours of Alsace.
Here, our Maison has planted roots in a slightly different location: closer to walkers, wine-lovers and anyone who wants to continue their Alsace discoveries with an indulgent break imbued with the region’s heritage.
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